China TouTiao App, a wildly popular Chinese news app is fast becoming one of the world’s hottest upstarts. News-hungry people in China are flocking to the app: its number of daily active users more than doubled last year, from 30 million to 78 million.
Alipay is not only a payment, but also a marketing tools to Merchants. With 8 millions active users, Alipay merchants can offer coupons and marketing events on Alipay’s Discovery platform to get reached and searched by target Alipay customers. It is a usual tool to build merchant reputation and get exposure to Chinese customers.
WeChat now boasts over 877 million active daily users, the majority of which access the app from within Mainland China. It boasts over 150 million official subscription accounts and users spend, on average, 90 minutes per day browsing content on the application. The longer time spend, the more scope there is for interacting with your content.
Conversations on WeChat Groups, QQ GRoups or Baidu Tieba have become popular in China
Serving as online forums, given that these platforms provide a private space for discussions. However, China’ governement is now taking action to tighten controls over the conversation.
The Chinese backlash against local fakes and counterfeits is one of the reasons international luxury offerings are thriving in China. To be a ‘foreign brand’ has become a byword for quality, thus lending itself to such luxury branding and marketing. It’s important to be aware of this context, it also heightens the importance of an intelligent branding strategy on the most effective, targeted platforms to high-net-worth individuals.
Due to the great firewall, consumer behaviour in China is very different to the behaviour of consumers in the Western world and it is important to have a thorough understanding of their shopping habbits when bringing a new business to the Chinese market.
WeChat is heavily used in China, the tool also offers several specific features which could easily help you to translate your traditional email newsletter onto the platform. A WeChat Newsletter strategy should revolve around published consistently to increase readership and improve readers engagement.
Everything in China is optimized or mobile, we cannot fathom the Chinese market without acknowledging the central role mobile plays in connecting B2C. Chinese consumption will grow by more than half to $6.5 trillion over the next five years from $4.2 trillion in 2016. E-commerce on the whole will account for 42 percent of that growth.