ASIA Pioneer
DIGITAL advertising AGENCY
Located In Asia.
Take A Look Around
& Don’t Be Shy.

Strategy Services

Looking for a strategic and creative design agency?
At NextBrand Asia, our strategic and creative, design, digital and experience expertise can help achieve your marketing goals. We committed on building strong brand visuals and inspiring creative strategy recommendations that takes your business and brand experience to next level.

Digital Brand Experience

Today, everything is connected with digital experience. We drives your brand experiences – inside and outside. Importantly, we focus on opportunities for brand differences in a digital world. Our digital brand experiences as much on the connections global and in China. We are Asia pioneer digital advertising agency located in Asia since 2000.

Design & Creative Services

We bring brands to life through creative solutions that are both effective and innovative – bring visual and user experiences together. Our design and creative services include brand visuals, print collateral, visual system, user interface, concept creative, interactive experience across channels – all connected to become strong brands.

O2O Marketing

When strategy and creative are in alignment, the result is powerful. With us, we make sure to delivery tightly linked be-the-first strategic, creative and digital solutions that drive competitive advantage, attract your audience, enhance your brand, and help you achieve your marketing goals.

Mobile Marketing Trend

Alipay In-Store Payment

| mobile ecommerce | No Comments

Alipay is not only a payment, but also a marketing tools to Merchants. With 8 millions active users, Alipay merchants can offer coupons and marketing events on Alipay’s Discovery platform to get reached and searched by target Alipay customers. It is a usual tool to build merchant reputation and get exposure to Chinese customers.

Driving Traffic to Your Brand on WeChat

| chinese advertising, NextBrand Blog | No Comments

The Chinese backlash against local fakes and counterfeits is one of the reasons international luxury offerings are thriving in China. To be a ‘foreign brand’ has become a byword for quality, thus lending itself to such luxury branding and marketing. It’s important to be aware of this context, it also heightens the importance of an intelligent branding strategy on the most effective, targeted platforms to high-net-worth individuals.

Why MCommerce in China is the future of ECommerce

| mobile ecommerce, NextBrand Blog | No Comments

Due to the great firewall, consumer behaviour in China is very different to the behaviour of consumers in the Western world and it is important to have a thorough understanding of their shopping habbits when bringing a new business to the Chinese market.

Emails are dead in China, use Wechat for Your newsletter

| chinese advertising, mobile ecommerce, NextBrand Blog | No Comments

WeChat is heavily used in China, the tool also offers several specific features which could easily help you to translate your traditional email newsletter onto the platform. A WeChat Newsletter strategy should revolve around published consistently to increase readership and improve readers engagement.

A Report on China’s Mobile E-Commerce Market

| mobile ecommerce, NextBrand Blog | No Comments

Everything in China is optimized or mobile, we cannot fathom the Chinese market without acknowledging the central role mobile plays in connecting B2C. Chinese consumption will grow by more than half to $6.5 trillion over the next five years from $4.2 trillion in 2016. E-commerce on the whole will account for 42 percent of that growth.

More money now spent on internet advertising than traditional TV

| NextBrand Blog, online advertising | No Comments

Global internet advertising expenditure will grow 13% to reach US$205bn in 2017. 2017 is the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192 billion).

China’s $11B app that wants to organize the world’s information

| content marketing | No Comments

China TouTiao App, a wildly popular Chinese news app is fast becoming one of the world’s hottest upstarts. News-hungry people in China are flocking to the app: its number of daily active users more than doubled last year, from 30 million to 78 million.

Dynamic Content Means Higher Conversion

| content marketing, NextBrand Blog | No Comments

Marketing must be personalized to be successful. Consumers want a unique and relevant message. One-third of marketers polled believe that personalization will be the most important focus for the future of marketing.

KOL or Influencers on WeChat

| NextBrand Blog, WeChat | No Comments

Influencers or KOL’s (key opinion leaders) are very prominent on WeChat. These are individuals with large established followings who are highly impressionable, the KOL is deemed to be an expert and authority on a particular subject.

China is a WeChat Centric Society

| NextBrand Blog, WeChat | No Comments

WeChat now boasts over 877 million active daily users, the majority of which access the app from within Mainland China. It boasts over 150 million official subscription accounts and users spend, on average, 90 minutes per day browsing content on the application. The longer time spend, the more scope there is for interacting with your content.

China New Regulations for WeChat Groups & Forums

| NextBrand Blog, WeChat | No Comments

Conversations on WeChat Groups, QQ GRoups or Baidu Tieba have become popular in China

Serving as online forums, given that these platforms provide a private space for discussions. However, China’ governement is now taking action to tighten controls over the conversation.

Definitive Guide To Selling On WeChat For International Brands

| NextBrand Blog, WeChat | No Comments

WeChat with its 877 million active daily users is now one of the leading sales platforms in China for savy brands looking to tap into such a large pool of engaged users.Indeed sales via WeChat stores are increasing incrementally since their launch early last year with over 125 million USD sales in 2016.

Augmented Reality market to experience explosive growth

| NextBrand Blog, VRAR | No Comments

The Augmented Reality market size at $659.7 million in 2015 is anticipated to reach $80.8 billion by 2022, according to ReportsnReports. The AR market goes from $659.7 million in 2015 to $2.6 billion in 2016, an astoundingly rapid growth for a market that really is not yet well defined.

Facebook CEO Zuckerberg: Video today, virtual reality tomorrow

| NextBrand Blog, VRAR | No Comments

We’re entering into an era in which people’s posts increasingly will revolve around video, “but that’s not the end of the line,” according to Facebook’s CEO. After video, he said, “I think immersive 3D content is the obvious next thing.”

Amazon Is Developing ‘A Brand-New VR Shopping Experience’

| VRAR | No Comments

Amazon is going to change how people make shopping due to VR technologies, people might have a chance to try on clothes virtually before making a purchase.

Augmented Reality: Implementing 3D Digitizations Into the Real World

| VRAR | No Comments

Augmented reality (AR) is a new technology that takes advantage of the rapid digitization of industries the world over. Its countless uses for are a source of both inspiration to most and intimidation to some – but there’s no need to fear.

Want to Stay Ahead of the Competition? Get Virtual.

| VRAR | No Comments

When “Pokémon GO” launched this summer, it got people talking — and not just about gym takeovers and Pikachus. The game’s popularity signaled the growing power of augmented and virtual reality (VR).

How Augmented Reality Will Shape the Future of Ecommerce

| VRAR | No Comments

When “Pokémon GO” launched this summer, it got people talking — and not just about gym takeovers and Pikachus. The game’s popularity signaled the growing power of augmented and virtual reality (VR).

5 Trends in Virtual Reality For Events

| VRAR | No Comments

It seems that nobody can escape virtual reality, least of all the event industry. Here we identify five of the rising trends we’re seeing right now.