WeChat now boasts over 877 million active daily users, the majority of which access the app from within Mainland China. It boasts over 150 million official subscription accounts and users spend, on average, 90 minutes per day browsing content on the application. The longer time spend, the more scope there is for interacting with your content.
Conversations on WeChat Groups, QQ GRoups or Baidu Tieba have become popular in China
Serving as online forums, given that these platforms provide a private space for discussions. However, China’ governement is now taking action to tighten controls over the conversation.
WeChat with its 877 million active daily users is now one of the leading sales platforms in China for savy brands looking to tap into such a large pool of engaged users.Indeed sales via WeChat stores are increasing incrementally since their launch early last year with over 125 million USD sales in 2016.