Alipay is not only a payment, but also a marketing tools to Merchants. With 8 millions active users, Alipay merchants can offer coupons and marketing events on Alipay’s Discovery platform to get reached and searched by target Alipay customers. It is a usual tool to build merchant reputation and get exposure to Chinese customers.
Due to the great firewall, consumer behaviour in China is very different to the behaviour of consumers in the Western world and it is important to have a thorough understanding of their shopping habbits when bringing a new business to the Chinese market.
WeChat is heavily used in China, the tool also offers several specific features which could easily help you to translate your traditional email newsletter onto the platform. A WeChat Newsletter strategy should revolve around published consistently to increase readership and improve readers engagement.
Everything in China is optimized or mobile, we cannot fathom the Chinese market without acknowledging the central role mobile plays in connecting B2C. Chinese consumption will grow by more than half to $6.5 trillion over the next five years from $4.2 trillion in 2016. E-commerce on the whole will account for 42 percent of that growth.