The Chinese backlash against local fakes and counterfeits is one of the reasons international luxury offerings are thriving in China. To be a ‘foreign brand’ has become a byword for quality, thus lending itself to such luxury branding and marketing. It’s important to be aware of this context, it also heightens the importance of an intelligent branding strategy on the most effective, targeted platforms to high-net-worth individuals.
WeChat is heavily used in China, the tool also offers several specific features which could easily help you to translate your traditional email newsletter onto the platform. A WeChat Newsletter strategy should revolve around published consistently to increase readership and improve readers engagement.