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Alipay In-Store Payment

Alipay is not only a payment, but also a marketing tools to Merchants. With 8 millions active users, Alipay merchants can offer coupons and marketing events on Alipay’s Discovery platform to get reached and searched by target Alipay customers. It is a usual tool to build merchant reputation and get exposure to Chinese customers.

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Driving Traffic to Your Brand on WeChat

The Chinese backlash against local fakes and counterfeits is one of the reasons international luxury offerings are thriving in China. To be a ‘foreign brand’ has become a byword for quality, thus lending itself to such luxury branding and marketing. It’s important to be aware of this context, it also heightens the importance of an intelligent branding strategy on the most effective, targeted platforms to high-net-worth individuals.

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